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Business plan for a digital transformation strategy

The purpose of a digital marketing plan is to define how to compete more effectively with digital marketing. Its scope of a digital marketing plan is typically annual, but a digital transformation plan will typically be longer since this involves creating long-term roadmaps for implementing new technologies and ways of working. Digital media and technology offer new channels to market, so a digital transformation strategy is a channel strategy. This means that a digital strategy needs to:

Understand the channel.

Your strategy should be informed by customer online behavior and preferences. In particular, understand which intermediary sites influence purchase and how your customers switch between the channels.

Set objectives for future channel contribution.

This includes specific monthly targets for both direct (online) sales and indirect (offline) sales.

Identify and prioritize target audiences.

As with traditional marketing, targeting the right audiences or personas is key. Digital media enable you to micro-target.

Encourage usage of the channel.

You may still need to communicate the benefits of using digital channels to encourage switching and enhance your brand.

Create propositions to emphasize the differences.

This includes differences between online channels and other channels.

Support integration between channels.

Although you want to emphasize the differences, that doesn’t mean the channel shouldn’t be integrated. Customer journeys should be seamlessly integrated.

Review how competitors use the channel.

Understand their targeting and propositions, where do they excel?

Develop channel partners.

Find the key players and influencers in the value chain or ecosystem and form strategic partnerships.

Social Media Marketing

Social media marketing involves promoting your content and engaging with your target consumers on social media channels like Facebook, Instagram, LinkedIn, and Pinterest. This tactic is used in digital marketing to help businesses increase brand awareness, generate more leads, and improve customer engagement.

Develop a Content Strategy

Developing a content strategy is the process of planning, creating, distributing and measuring content in all its online forms to achieve predefined business and marketing goals. ... A good content strategy always requires good planning.

Website development

A Web development process is a documented outline of the steps needed to be taken from start to finish in order to complete a typical Web design project. ... It divides and categorizes the work and then breaks these high-level sections into tasks and resources that can be used as a road map for each project.

Blogging 

A well-articulated and detailed first-person point-of-view blog renders traffic to the website. A good blog increases your SEO, as well as the right backlinks included, which will increase traffic as well. A blog is an optimum method to talk directly to your niche client and establish your business and you as the subject matter expert and industry leader.

Monitor Website visitor traffic

A strong online presence can be the key to a business’s growth with increased exposure and better communication with potential and current customers alike, but what is the point of a fancy website and lots of online activity without a carefully thought out strategy? How can you develop a strategy without accurate and up-to-date analysis? This is where web analytics come in.

Management of social feeds

Social media engagement is more than just the accumulation of followers across social platforms. ... Businesses that focus on building their social media engagement can benefit from better marketing reach and ROI, and a greater brand awareness that makes it easier to attract new customers.

Search Engine Optimization (SEO)

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo, and other search engines.

Search Engine Marketing (SEM)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Mobile App

"There is an App for that!" An app is a way to reach a greater audience and be present in your client's mind/phone constantly. An app saves them time and increases your revenue as well as visibility. Across all platforms iPhone or Android, an app will provide value for your business, especially for e-commerce based businesses. It's a faster way for them to access your business, buy or sell and get constant notifications directly into their phones.